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latest news
January 2014
Success Is Sweet As Lightfoot Is Appointed By Mondelez World Travel Retail
Mondelez WTR – the global travel retail arm of the world’s biggest confectionery company – has appointed Lightfoot to handle its trade media relations and advertising. Famous for iconic brands such as Toblerone, Cadbury, Milka and Oreo – Mondelez is a true powerhouse in travel retail. 2014 will mark the 20th Anniversary of Mondelez’...
November 2013
Sunglasses Category Shines At Cannes
For the fifth year running, Lightfoot played a key role in helping deliver the Sunglasses Workshop & Awards at TFWA Conference & Exhibition in Cannes. Hosted by Sunglasses suppliers Luxottica, Marcolin, De Rigo, Marchon, Maui Jim and Safilo, the session began with a category performance update from Luxottica Group travel retail and boutiques director, Francis Gros, before an interactive panel session, featuring representatives of all the major sunglasses suppliers...
8th October 2013
CLASS IS IN SESSION AS REMY MARTIN LAUNCHES COGNAC ACADEMIE AT HONG KONG INTERNATIONAL AIRPORT
Remy Cointreau’s Global Travel Retail recently celebrated the global debut of the Cognac Academie. Tasked with creating a concept that could help create a new wave of cognac consumers, Lightfoot Asia came up with the Cognac Academie – a unique installation designed to provide an immersive and interactive environment for educating consumers on Cognac. Cognac Academie sessions are
30th September 2013
RÉMY COINTREAU TAKES TO THE SKIES WITH ‘FLY ME TO’ CAMPAIGN
Remy Cointreau recently unveiled an eye-catching new multi-brand promotion aimed at promoting a number of its key products, including Remy Martin, Cointreau, Russian Standard, St.Remy and Mount Gay Rum to travellers in key locations. Lightfoot Asia worked with Remy Cointreau to create the overarching concept of ‘Fly Me To’, linking the glamour of travel with the panache of cocktail hour and designed a strategy ...
10th September 2013
A NEW HOME FOR NEW FACES
Lightfoot’s expanding team in Singapore has moved home. Previously amidst the hustle and bustle of the riverside CBD, Lightfoot Asia now finds itself in the colourful and historical Kampong Glam conservation area in the heart of the city’s edgy Arab quarter. Such is the historical significance of the area that Lightfoot’s new Kandahar Street office features on a number of architectural and cultural walking tours. The three storey building is, according to one guidebook...
3rd August 2013
LIGHTFOOT POLISHES POH HENG’S CROWN JEWEL
Poh Heng – one of Singapore’s most popular traditional jewellery chains – has reopened its flagship store in People’s Park following a major refurb, spearheaded by Lightfoot Space’s design team. Briefed with creating a space which was both contemporary but also reflective of Poh Heng’s heritage, Lightfoot came up with a concept which appealed to Poh Heng for its combination of practical retail elements...
16th July 2013
LIGHTFOOT BIDS HAFA ADAI TO GUAM, AS LOTTE DUTY FREE CELEBRATES MILESTONE VICTORY IN AIRPORT DUTY FREE TENDER
Following a closely fought contest for the duty free concession at Guam International Airport which first began in August 2012, Lightfoot Marketing’s client Lotte Duty Free – the dominant force in the record-breaking South Korean duty free market – has emerged victorious. Lightfoot played a key role in the store design and concept development.
May, 2012
Rémy Cointreau GTR's internal conference hits new heights of Perfection
Rémy Cointreau’s Global Travel Retail division met in Singapore for a week-long conference, at the lofty heights of the 69th floor at the Stamford Swissôtel. Lightfoot Marketing and Lightfoot Space worked with the Remy Cointreau GTR team in the preparation, branding and event management, under the theme of “Nothing but Perfection”....
May, 2012
Lightfoot Marketing supports keynote address at TFWA Asia Pacific
Lightfoot Marketing supported the TFWA President, Erik Juul-Mortensen, with the contents of his speech and its supporting presentation. The speech, entitled “Power and Potential in Asia Pacific” marked the official opening to the TFWA Asia Pacific & Gate One-2-One exhibition in Singapore, in front of over 500 delegates from the airport, retail and brand owner community.